Reflection on Social Media Case 10: Miracle Mattress Twin Tower Sale

 The ‘Twin Tower Sale’ commercial was created by Miracle Mattress and was overall very tasteless and just plain wrong. The 15^th anniversary of 9/11 was soon approaching and it’s obvious that Miracle Mattress was trying to use this event as a promotional deal on their social media. The whole video is very disturbing and you can find it HERE. This video went viral and the company received a lot of backlash, but it’s pretty clear why it did.

So many people were in the wrong, and it makes me wonder why no one thought that just maybe it might be offensive and probably isn’t a good idea. It will definitely take a lot of work on the company’s behalf to recover from this commercial that has gone viral. So many people have made comments on their Facebook page about how disgusted they are with the whole thing. Some people were forgiving, but the majority of comments are how disgusted people are with the people who made this video. There were even people saying how much they hope that they go out of business for it.

Mike Bonanno, the owner of Miracle Mattress, wrote an APOLOGY LETTER addressed to all of the victims and families of 9/11. I think that the letter was written very well and was a crucial step to recovering from this incident. However, the letter isn’t enough to make up for the wrong thing they have done, which he states within the letter.  

Miracle Mattress closed their doors after the whole event happened, and I’m sure during this time they went over many different policies and things the company could do to regain a positive reputation. However, even with the apology letter and the different things the company has tried to do to regain their reputation, what’s on social media will always be on social media. They are still getting bad reviews today because of the whole incident that happened years ago, which goes to show how hard it is to recover from something like this, especially in the age of social media.