My initial thoughts after reading about this social media case
is why there are so many people reporting on OK Go choosing Facebook to release
their newest music video “Upside Down & Inside Out” rather than YouTube. It
seemed to be a really big deal to a lot of people and I honestly didn’t really
see it as such a big deal. However, Facebook and YouTube did seem to be in competition
with their video services with Facebook trying to prove that videos posted on
their site can go just as viral as those posted on YouTube. HERE is an article
on one way that Facebook is trying to compete with YouTube.
I
definitely think money was involved in OK Go’s decision to post this video on
Facebook rather than YouTube, even thought they said it was for creative
purposes. I also think that views were involved as well. Apparently, when this
whole incident happened, you couldn’t share the link to YouTube videos and so there
was less of a reach. However, with Facebook, people could literally share the
video to their feeds, which would result in more views, making the video more
viral. HERE is more information as to why OK Go chose Facebook to release their
video.
What is
very interesting to me is that the company that they worked with to make this
video, S7 Airlines, posted the video to YouTube and OK Go got upset about it,
resulting in the video being taken down. There were no legal actions taken, but
later OK Go actually ended up posting the video to their YouTube page after the
initial release on Facebook. This makes me wonder if OK Go actually did have
some negative feelings towards YouTube, which was mentioned briefly in some
articles that I read about the whole issue.
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