Nestle definitely found a way to stand out from others by creating
their “funner menu options.” Companies are always looking for ways to stand out
by communicating their corporate culture to others. Nestle did just that with
these menu options. The menu options were funny and a big part of their corporate
culture is marketing to children, which is probably why all of the menu options
were appropriate for kids to listen to. Here is a link to Nestle’s values andprinciples.
The menu options got people talking
about the “funner menu options” and had many people recommending others to go
listen to it. Most of the conversations about this call menu happened on Reddit,
which I think could have been because it happened in 2009 and social media wasn’t
as big as it is today. I also found a mention of Nestle’s “funner menu options”
on mentalfloss’ weekend links. I like how they said in the article that whoever
came up with the menu options deserves a raise.
I also think that it’ interesting
to compare this success story to another unsuccessful story, #McDStories. #McDStories
happened in 2012 and McDonalds created a hashtag that went wrong. They wanted people
to share their positive stories at McDonalds, but of course people started
sharing negative things that have happened to them at the fast-food chain. Nestle
on the other hand just created the menu without any mention of it on social
media. This allowed for audiences to react to it in their own way and it was
more of an organic process. Overall, Nestle definitely had more success than McDonalds,
which makes me question how smart it is to try to stand out through social
media. Anything can happen on social media because the results are in the hands
of the users. Nestle was smart in creating their own stand-out idea, without
including the general public through social media because it didn’t allow as
much negative feedback as McDonalds got with their campaign. 
Great post Jayci! I totally agree that some brands think that advertising something over social media is best because it has the ability for information to spread so quickly. But for example with McDonald's, it didn't do any good for them if people thought the information was negative and didn't have very good things to say about it.
ReplyDeleteJayci, I like the point you brought up about how smart it is to stick out in social media. McDStories made me question that as well, since it blew up in their faces. It's almost as if staying on the down low, as far as marketing goes, was a better move for Nestle rather than try to start a huge campaign. I really respect Nestle for that, but I also think that many strategies like that go unnoticed. I also think you are right in that social media is so unpredictable. Anything can happen, and it is surprising how social media plays out sometimes.
ReplyDeleteI completely agree with you when you say that anything can happen with social media because it is in the hands of the users. I also think that Nestle was smart in not putting this out on social media and just letting it spread by word of mouth. I think that McDonald's really set themselves up for negative comments while Nestle's idea was more safe. It makes me wonder with social media being so prevalent today, if Nestle were to do something like this again, would they advertise it somehow on a social media platform.
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